ASK THE EXPERTS
Treated With Care
Sera Gray, Jewelry Sales Professional
1 August 2017
A few years back, I walked into The Artful Eye for the first time. My sweet Gram had just passed away, and she left me a beautiful pearl ring, a birthstone we both shared. The prongs needed some TLC and the pearl was pretty loose. I started asking for recommendations about where I should take such a precious gift as I didn’t want to leave it in the hands of just anyone. I wanted it to be treated with care.
Jewelry tells a story, it holds memories, and the sentimental value is beyond anything words can describe.
Over and over again, I kept getting referred to The Artful Eye, so I walked in, fighting back tears, and still nervous to let anyone else handle the ring. I was greeted with the kindest smiles and I was assured the ring would be handled with care. I stood in the showroom as my ring was being fixed and before I knew it, the staff brought my Gram’s ring out on a velvet tray with a Hershey kiss next to it. It was shiny as could be, and the pearl was safely secured. It cost me a whopping $10, but the staff treated me as if I’d just spent $10,000 with them.
From that moment, I knew I would never trust anyone else with my jewelry. A few days after my ring was fixed, I ran in the Northland Hospice & Palliative Care Run for Life in Flagstaff in honor of my Gram who spent her last few days on this earth in the care of the most amazing hospice workers to set foot on this planet. Thanks to the work of the jewelers at The Artful Eye, I was able to wear the ring during the race and felt like she was there right alongside me the entire time. Here at the Artful Eye we realize that jewelry is so much more than metal and stones. Jewelry tells a story, it holds memories, and the sentimental value is beyond anything words can describe. We get it.
That’s why we create beautiful one-of-a-kind pieces that will last a lifetime and can be passed down through the generations. I count myself very blessed to work with a team who treats every customer like a million bucks whether they spend $5,000 or if they come in to have jewelry cleaned for free.