Is Your Jewelry Ready for a Makeover?

Turn your OLD jewelry into something NEW

Is Your Jewelry Ready for a Makeover?

Turn your OLD jewelry into something NEW

One of a kind works of art

Custom Design Jewelry

Create the jewelry of your dreams or turn your old jewelry into something you would LOVE to wear again! Ideas and estimates are always FREE!

Custom doesn’t have to feel complicated. We guide you through each step, starting with a free consultation where we talk through ideas, budget, and possibilities. You’ll see sketches and design previews before anything is made, so you always know exactly what to expect. No pressure, no surprises. Just thoughtful guidance and craftsmanship you can trust.

Jewelry Showcase

Get Inspired

Let us create something beautiful for you! These designs may be on our showroom floor, however some pieces are one-of-a-kind custom designs. Get inspired by looking over our catalogue and then contact one of our designers to create your own.

Artful Eye Jewelers

About Us

We’re a locally family-owned jewelry store, located in the heart of beautiful downtown Prescott since 1996.

Our focus is on custom pieces, whether that means creating something entirely new or transforming jewelry that already holds meaning. We take a personal, collaborative approach to every project, guiding clients through each step so the process feels clear, comfortable, and and of course FUN!

The end result is jewelry that feels intentional, lasting, and truly yours.

Award Winning Service

We are proud to be award recipients of local and international awards as well. It shows the hard work and dedication of our wonderful team.

- National Jewelry Design Awards
- Americas Coolest Store National Winner
- Superlative Design and Innovation Award Winner
- Voted Best of Prescott – Best Jewelry Store
- Voted Best of Yavapai County – Best Jewelry Store
- Voted Best of Yavapai County – Best Jeweler
- Master Jeweler, Independent Jewelers Organization since: 2000

70 Years of experience

Jewelry Repair

Your jewelry is important! It is sentimental and valuable, therefore, it is worth repairing. The Master Jewelers at The Artful Eye understand that repairing your jewelry requires a lot of experience, talent and above all honesty.

Kevin O’Neill and Dave Rabellino are the talented Goldsmiths at the Artful Eye Jewelers. Together, they bring over 70 years of experience in repairing and re-creating jewelry and have a sterling reputation in the community.


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